Nandini Sharma

Hi, I'm Nandini

Social media strategist, Content strategist, Marketing analyst, Marketing strategistgrounded in real customer behavior.

Content strategy backed by evidence. I plan and produce social content, analyze how it performs, and shift creative, cadence, and spend in real time as consumer behavior changes. Leading marketing and a 30+ person team at a Michelin-recognized restaurant in Manhattan taught me what audiences respond to, and how to deliver on it.

Open to social media, content strategy, marketing strategy, and marketing analyst roles.

See my workGet in touch
Nandini Sharma
34%
of revenue traced to returning guests
2.3x
revenue per serving on a repriced whisky flight
4.5★
average across ~2,000 guest reviews
30+
person team led

Instagram, Meta Ads, Content testing, Brand partnerships, Consumer insights, Campaign planning, Guest experience, Retention analysis, Creator collaborations, Team leadership

About

Marketing first, with the guest experience to back it up.

Marketing has been the constant: a B.B.A. at NMIMS Mumbai, an M.S. in Social Media and Mobile Marketing at Pace, and Snico Studio, the direct-to-consumer label I founded and marketed myself. That's where I stopped guessing and started testing. More recently, an MIT Professional Education program in no-code machine learning for marketing.

Today I run content testing, paid social, and performance reporting at Indian Accent New York, and land brand partnerships with no media budget.

Hospitality taught me the rest: what makes someone choose you, and how to move a 30+ person team when the plan changes mid-service. I'm looking for a social, content, or marketing analytics role where all of that counts.

Guest experience

I design content and offers around how people actually behave, because I see that behavior up close.

Team leadership

I've led a 30+ person team in Manhattan and directed crews of 50+ across multiple Bricklane locations, translating campaign ideas into plans each team could execute on its own floor.

Problem solving under pressure

I troubleshoot in real time: find what is actually going wrong, decide the fix and the order it happens in, get the team moving on it, and close the gap so it does not come back.

Decisions backed by evidence

I build the reporting myself, so every recommendation on content, pricing, or spend arrives with the analysis behind it and a clear view of what it should move.

Work

Selected work, with the numbers.

Tap any card for the full story: the question, how I approached it, what I found, and what changed.

How I think

Good ads, made better.

Hypothetical brands, each with a solid ad. Slide the arrow to see how I'd push it.

Pick a brand

Good

A beautiful packshot with a clear promise.

KkesarandcoSponsored
Good ad: a Kesar & Co. chai carton on a soft backdrop with whole spices
Reworked ad: chai concentrate being poured into a glass of hot milk beside a laptop at golden hour
Slide to make it better
Shop now

kesarandco Small-batch chai concentrate, made with whole spices. Ready in 30 seconds.

Judged on Reach and likes

The brief

Kesar & Co. launches a small-batch chai concentrate on Instagram.

Three moves

Content

Content I've created.

Social content I've planned, created, and published.

Snico Studio · April 2021

How a Snico Studio jutti is made

A short film following a pair of juttis from the first cut to the finished shoe, made for Snico Studio's Instagram.

Watch on Instagram

Case study · Instagram Reels

Bricklane Curry HouseBrand & Social Content

Short-form visual content that captures the restaurant's atmosphere, design details and dining experience, so guests can experience the space before they visit.

Objective
Show Bricklane Curry House beyond its food by highlighting the atmosphere and visual identity.
Creative approach
Detail-focused, immersive footage of the space, décor, artwork and table settings for an inviting, lifestyle-led feel.
Execution
Short-form vertical content built for Instagram Reels and mobile-first viewing.
  • Content Strategy
  • Social Media
  • Videography
  • Brand Storytelling

Case study · Shot & edited by me

Indian Accent New YorkKitchen & Food Content

A 16-second vertical reel that follows the lamb chops from the tandoor to the plate, so guests see the craft behind the dish before they order it.

Objective
Show the work behind a single dish, from the fire to the finished plate.
Creative approach
Tight, tactile shots that follow the dish from fire to finish, paced to soft music and closing on the brand.
Execution
Vertical video cut for Reels and mobile-first viewing, kept short enough to watch through.
  • Videography
  • Editing
  • Short-form Video
  • Food Content

Social posts

Embroidered polka-dot juttis
Embroidered polka-dot juttisSnico Studio · Instagram
Mother's Day post
Mother's Day postIndian Accent · Instagram
Gold-embroidered evening clutch
Gold-embroidered evening clutchSnico Studio · Instagram

Experience

The path so far.

  1. Marketing & Operations Manager · Indian Accent New York

    Oct 2024 – Present

    Marketing, guest insights and a 30+ person team at a Michelin-recognized restaurant in Midtown Manhattan.

  2. Marketing Operations Coordinator (Volunteer) · Bricklane Curry House, New York

    Jan 2023 – Oct 2024

    Marketing, content, menu pricing and private events for an Indian restaurant in New York.

  3. Founder · Snico Studio, Mumbai

    Jan 2021 – Dec 2023

    Built and marketed a direct-to-consumer Punjabi apparel label, from sourcing to storefront.

  4. Marketing Intern · Futurescape Technologies, India

    Apr 2020 – Apr 2021

Education

  1. No-Code Machine Learning & AI for Marketing

    MIT Professional Education

    Nov 2025 – Jan 2026

  2. M.S., Social Media and Mobile Marketing

    Pace University, Lubin School of Business

    2022 – 2024

  3. B.B.A., Marketing

    SVKM's NMIMS, Mumbai

    2018 – 2021

Skills

What I bring to the table.

Social & content

  • Organic social strategy
  • Content calendars and campaign planning
  • Platform-native copywriting
  • Format and cadence testing
  • Creator and influencer coordination
  • Community management
  • Canva

Marketing strategy

  • Brand partnerships
  • Campaign timing and launches
  • Paid social on Meta
  • Email and lifecycle marketing
  • Market and competitor research
  • Pricing and product positioning

Analytics & tools

  • Excel (XLOOKUP, pivot tables)
  • Cohort and retention analysis
  • KPI dashboards and A/B testing
  • Instagram Insights, Meta Business Suite
  • Google Analytics 4, Shopify analytics
  • No-code ML and generative AI (MIT)

What hospitality added

  • Guest experience design
  • Team leadership (30+)
  • Training and enablement
  • Real-time problem solving
  • Alignment across time zones
  • Vendor and partner management

Contact

Let's talk.

I'm looking for social media, content strategy, marketing strategy, and marketing analyst roles in New York, Jersey City, or remote.

nandinisharma.ns13@gmail.comlinkedin.com/in/nandinisharma13Download resume